Time to be Happy Again

Let's be real, time telling watches are irrelevant. They're status symbols disguised behind a quickly fading veil of functionality. So what is it really? It's expression. It's a way to communicate style or personality. It presents an interesting opportunity to communicate your personal relationship with Time. Would you like a reminder that Time is a malleable construct? That there is more to life than getting to the meeting 5 minutes early to impress your coworkers? That fun so often happens when you stop looking at a clock? Because when was the last time you looked at a watch and thought "now I am happy and connected to this moment".

Ponderance #1

The Illusion of Time: Esoteric teachings propose that time is an illusion, a construct of the human mind designed to make sense of our experiences. For example, in Advaita Vedanta, an ancient Indian philosophy, the ultimate reality (Brahman) is timeless and unchangeable, and the perception of time and change is due to Maya (illusion). Transcending this illusion leads to the realization of one's true nature and unity with the universe.

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OK LOOK, HERE ARE THE SIMPLE, ESOTERIC-FREE BULLET POINTS

What's The Deal With Watches That Don't Tell Time?

Super Cute and Fun

Honestly sometimes it's that simple. Who doesn't love tiny fun cute things?

Destress Yourself

Our watches are like nicotine patches for people with time anxiety. You put one on, and everytime you fall into the habit of glancing at your wrist, "oh look my cute lil ducky 🥰 🦆 ❤️ 😚 " happens instead.

Excellent Value

You could spend $7,900 on a Rolex and our watch would make you happier and get you more compliments.

Fidgeting Feels Good

Why do you think fidget spinners and push pops are everywhere? This is the artsy, high quality version of that.

Creative Expression

A watch is a great way to accessorize. It's your avatar, the least you could do is be a little imaginative with how you dress.

Ponderance #2

A wizard is never late, nor is he early, he arrives precisely when he means to.

Gandalf

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Ponderance #3

Eternal Recurrence: One of Nietzsche's most famous ideas is the concept of eternal recurrence, which he explores in "Thus Spoke Zarathustra" and "The Gay Science." This idea posits that time is cyclical and that all events will recur infinitely. Nietzsche presents it as a thought experiment: if you had to live your life over and over again for eternity, would you be able to embrace it with joy and affirmation? This concept challenges individuals to live authentically and fully, making choices they would be willing to repeat forever.

Augenblick: Nietzsche places great importance on the concept of the moment or the "Augenblick" (German for "moment" or "blink of an eye"). He encourages individuals to fully embrace the present moment, seeing it as a point of intense focus and significance. This ties into his broader philosophy of life-affirmation and the rejection of nihilism.

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